Account name vs. Company Name

[George]

Am using Outlook 2003 with BCM. Wondered if some power users could help
with this...

Under "Business Contacts in BCM" it has these fields:

Full Name: John Doe
Job Title: Vice President
Account name: ABC Corp.
Company: ABC Corp.
etc.

Wouldn't most people key in the same thing for Account Name and Company
Name? Is there any case where they'd be different?

Thanks,
George

 

[Sue Mosher [MVP-Outlook]]

What if you are a media company and have a client sponsor who uses an
outside advertising agency? You'd file Jane Doe, their account rep for your
client, under the account name for your client, but enter the company name
for the ad agency in the contact record.