Any Body Use Pay Per Click Management & Reporting Software?

E

Edwin Hannan

Hi All

FP 2000 and FP 2003

Having contructed a site and set up accounts on overture and google and
espotting can anyone give any recommendation on a pay per click / /ROI/
campaigns management piece of software??

What are you guys using??

Thanks in Advance
 
J

Jon Spivey

I've not seen a good one so I write my own. Basically set different
destination urls for google and adwords then when a user visits log him to a
database along with his referer assign him an id and stick it in a cookie so
you can track him if he comes back to buy later. Put a web based front end
on it to generate the reports you need and you're in business. I also use
the conversion tracking in Google to get a rough idea of which keywords
perform best.
 
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