By just importing the image into your web and create a hyperlink to it
create a relative URL such as, ../images/imagename.jpg to the image. To
provide this to someone, you have to convert it to a absolute URL, such as http://www.domainname.com/images/imagename.jpg
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Thomas A. Rowe (Microsoft MVP - FrontPage)
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If that's what you mean, then more specifically, you need to upload the
picture to your chosen directory. If you uploaded it to the "images"
directory, as below, then that's what your URL would be.
If you meant how to link a picture to something, right-click the picture and
choose "Hyperlink."