best page position

[Erika]

Question: when laying out a newsletter, is one page better than another,
i.e., is the right hand page more prominent and/or desirable, or the
left hand page?

Thanks!

 

[JoAnn Paules]

Interesting question. Have you done any research on this subject? (Now that
I think about it, I'm more likely to look at/read the right page.)

 

[Erika]

Interesting question. Have you done any research on this subject? (Now that
I think about it, I'm more likely to look at/read the right page.)

No, mea culpa, no research. Thought I'd ask around here

My personal feeling also is the right page is more prominent.

 

[JoAnn Paules]

That could be a cultural thing. Who's your target audience?

 

[Leer]

Maybe it would depend on weather a person is left handed or right handed.
Also, it may depend on which eye is dominate.

Just another thought.

Leer

That could be a cultural thing. Who's your target audience?

 

[JoAnn Paules]

Don't forget the content of the page as well. If the right page has
something that I have no interest in, the left page is more important. But I
prefer a crossword puzzle in a book on the right because I'm right-handed. I
don't like the feel of the turned under pages under my wrist when I fill in
the answers.

--
JoAnn Paules
MVP Microsoft [Publisher]

Maybe it would depend on weather a person is left handed or right handed.
Also, it may depend on which eye is dominate.

Just another thought.

Leer

That could be a cultural thing. Who's your target audience?

--
JoAnn Paules
MVP Microsoft [Publisher]

JoAnn Paules wrote:
Interesting question. Have you done any research on this subject? (Now
that I think about it, I'm more likely to look at/read the right page.)


No, mea culpa, no research. Thought I'd ask around here

My personal feeling also is the right page is more prominent.

 

[Erika]

That could be a cultural thing. Who's your target audience?

middle aged women

 

[Erika]

Maybe it would depend on weather a person is left handed or right handed.
Also, it may depend on which eye is dominate.

Just another thought.

Leer

yes, I thought of that. I think you're right. I hold a magazine /
newsletter in my left hand with the left side kind of rolled back. (is
that clear?) I'm right-handed.

 

[Erika]

Don't forget the content of the page as well. If the right page has
something that I have no interest in, the left page is more important. But I
prefer a crossword puzzle in a book on the right because I'm right-handed. I
don't like the feel of the turned under pages under my wrist when I fill in
the answers.

What I was wondering was, where to put featured content - left or right.
I'm thinking about the way magazines do it, and I can think of examples
of both.

So I guess it just depends!

 

[JoAnn Paules]

What's the subject matter? Being a middle-aged woman myself, I can give you
my insight.

 

[Mike Koewler]

Erika,

Neither page is dominant. The key is to have any graphics on the page
steer the reader's eye toward the center. In other words, say you have
an image of a person looking at something - for instance, into outer
space. Flip the image so that if the person is on the left hand page, he
is looking right, on the right hand page he should be looking left. A
building that has a tower on a side of it: on a left hand page, the
tower should be on the left, on a right hand page, on the right.
Articles should go on the inside of a page, ads or things like a
crossword puzzle or Word Search on the outside.

Mike

 

[Erika]

Neither page is dominant. The key is to have any graphics on the page
steer the reader's eye toward the center. In other words, say you have
an image of a person looking at something - for instance, into outer
space. Flip the image so that if the person is on the left hand page, he
is looking right, on the right hand page he should be looking left. A
building that has a tower on a side of it: on a left hand page, the
tower should be on the left, on a right hand page, on the right.
Articles should go on the inside of a page, ads or things like a
crossword puzzle or Word Search on the outside.

Thanks for that comment. I do that instinctively so I agree it should be
done that way!

 

[Erika]

What's the subject matter? Being a middle-aged woman myself, I can give you
my insight.

I sent you an email at this address.