Drop downs w/ pop ups

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How do you program excel so when a user selects an item on a drop down list, it would also automatically fill in two other related fields. For example

On field A1 is a dropdown list of two products (Product A & Product B). When a user selects Product A for field A1, the item number for Product A will automatically show up in field B1 and the price for Product A will show up in field C1.
 
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