SEO for Dummies by Peter Kent is a starting point. I gave it only 3 stars at
Amazon but buy it at a discount and then follow the marketing plan at
www.marketingexperiments.com. This site is a little cumbersome but if you
want to get noticed for selling a product or service go through the pain and
be patient.
Search engine submission is only a fraction of what you need to do to get
noticed with page ranking, especially for Google who places your site in a
sandbox after it takes a snapshot of it. You could remain in the sandbox for
6-8 months. You must have relevent content and lots of it. Incoming links
from other relevant sites are important. But extreme content and a non-stale
site is of upmost importance.