What you want is essentially a watermark. See “HOW TO: Create a Watermark in
Word 97 and in Microsoft Word 2000†at http://support.microsoft.com/?kbid=211324 for instructions that will also
work in Word 2002 and 2003. Instead of anchoring your watermark to the page
header, however, anchor it to a paragraph on the page on which you want it
to appear.