It goes into the <head> section of the HTML source or you can use FrontPage
push-buttons.
Its purpose provides a statement to software processes that are automated to
read the HTML source of each page in your website. Even those pages that are
generated dynamically. This is done most often by search engine providers
such as MSN Search, Google who create large searchable database indices from
which you and I can submit requests for search results.There is nothing to
prevent competitors from using the same type of software to access, read and
even download your entire website for purposes of analytical study.
That is true because the [index | noindex] and [follow | nofollow] values of
the content attribute are voluntary, e.g. there is no way to prevent such
software from indexing and following when the attribute value is noindex and
or nofollow where the process of following starts at the page of entry and
follows links in that page to wherever they may lead within that website
where the entire process is repeated until the software determines there is
nothing left to follow.
You and others wanting to know more about the 'meta tags' as they are
informally called should use the search engines to do study as the use of
'metadata' can be critically important to those who understand the value of
the 'semantic web.' Try to not dismiss learning all you can about meta data
when discovering the "meta tags are dead" comments and articles as those
assertions are based on something that is true in part but not true for the
rest of what value meta tags are used for.
msnSearch: "metadata"
msnSearch: "meta tags"
