That's a more complex question than you might think and consequently has
a more complex answer than can be supplied in one post. There are some
differences among search engines in how they rank a page but at this
point Google is still king and you should be starting there. The three
most important factors are:
1. the <TITLE> tag - don't waste this: make sure it includes your best
keywords - if you insist on having your company name in the title tag
(which is sometimes a good idea), place it at the end not the beginning
of the title tag
2. your home page needs content/text that the spiders can digest for
indexing: avoid frames, flash, and javascript links as much as you can
(spiders are poor at reading javascript); make sure this page has text
containing important key PHRASES (single word searching is no longer
what most people do - try to optimize for 2-, 3-, and 4-word phrases and
if your site is at all "local" include the name of the city or general
location; create a site map called sitemap.htm - place a text link at
the bottom of your home page to sitemap.htm and on the sitemap.htm page
place text links to all of the important pages on your website (maximum
100 links)
3. submit to directories - and NOT just DMOZ which is hit-and-miss at
best; try to find similar or relevant pages and get them to link to your
site
Then get yourself prepared for some reading - the best place is forums
like
www.webmasterworld.com ,
www.cre8asite.com ,
www.bandofgonzos.com - read the search engine threads and ask for a
site review.
jjprescott said:
Any suggestions on how to get more hits from search engines? I have
put in meta keywords and used some "free" sites that say they post your
URL, but I think they use the contact to try and sell expensive
services. Any suggestions would be welcome. Thanks