Neilsen//NetRatings

[anonymous]

I copied this from the latest Neilsen//NetRatings Report but don't
understand very much of it. Could someone tell me what Active Digital Media
Universe, Current Digital Media Universe Estimate and especially, PC Time
Per Person, mean ? I find it almost impossible to believe that an average
home user spent 27:32:46 hours in the Month of October 2004 looking at Web
sites!

From this report it seems that the Internet population in the US hasn't
increased much, if at all, since about 2000. Is that true? Thanks very much.


United States: Average Web Usage
Month of October 2004
Home Panel

Sessions/Visits Per Person 32
Domains Visited Per Person 55
PC Time Per Person 27:32:46

Duration of a Web Page Viewed 00:00:53
Active Digital Media Universe 136,706,201
Current Digital Media Universe Estimate 199,861,345

 

[George Hester]

I suspect so. There are studies that show that users of the Internet access
no more than five different web sites in their lifetime; that is since they
had the Net. So if there is a study that shows Internet usuage in the US
has been stagnant I wouldn't doubt it.

 

[anonymous]

Well, I would also discount your statement that "There are studies that show
that users of the Internet access
no more than five different web sites in their lifetime; that is since they
had the Net."

But what about my original question?

 

[George Hester]

I assume you think I was lying. Fine. I think I did answer your original
question. I said I believe it. Yes True. As for questions in your first
paragraph sorry don't know. Let me know how it applies to FrontPage that
might be good to know.

 

[anonymous]

No, I don't think you are lying but I (also) find it hard to believe that
anyone who has ever used the Net has only gone to "five different web sites
in their lifetime". I went to more sites than that in the first 20 seconds I
used the Web.

So I repeat, what does NetNielsen mean by "PC Time Per Person 27:32:46"? On
the surface it would mean that the average hone user in their study "surfed"
from home for 27 hours, 32 minutes and 46 seconds in October 2004. That's
almost a hour every day!

I'm sorry you can't seem to figure out how this might apply to a FrontPage
ng.

 

[Steve Easton]

An hour a day isn't hard to believe.

--
Steve Easton
Microsoft MVP FrontPage
95isalive
This site is best viewed............
........................with a computer

 

[George Hester]

"I'm sorry you can't seem to figure out how this might apply to a FrontPage
ng"

- yeah got me. You could use FrontPage even if no one ever visited the site
so yes I'm dense here. You find it hard to believe these polls? Well I have
news for you. Many people get on the Net for one reason and one reason
only. Say to look at stock quotes; say to follow NASCAR; say to use eBay;
to use eMail; to look at pictures of their grandchildren. And that is all
they do. They don't browse and when they try it they get attacked by
spyware and so quickly quit. If the Web was a little more friendly to the
average surfer the use of it may increase.

I assume PC Time per Person is the amount of time a person uses their PC.
Be it on the Web or not.
As for the other things you'd like to get more info on there is a pretty
good search engine on the Net called Google. You can find it here:

http://www.google.com

Just type in something like "Active Digital Media Universe" and try a few of
the results. Then try "Active Digital Media Universe"+"FrontPage" Well
now I guess I'm not the only dense one.