Website Meta Tags

[Missy K.]

I have finally (crossing fingers) finished my parent's website. We are all rookies and learned as we went from support groups, help files and books. Now I need to get traffic to their business website. I am completely clueless. I tried to "learn" about keywords, meta tags, search engine submission, optimization.... but frankly, my brain could hardly contain all it took to build the page itself. Can anyone suggest a marketing company that would do all of this for us.... for a reasonable fee?

Any suggestions would be GREATLY appreciated! )

Thank you,
Missy

 

[JDR]

Missy,

I would advise you to use caution when seeking "Marketing Companies" for search engine placement. I have seen people pay outragous amounts for internet keywords and promises of submitting your website to 500 serach engines. Remember there are probably 6-8 major search engines so those are the ones you should focus on.

If you are going to pay for placement, consider setting up your own keywords and phrases using Google adwords or Overture. This way you control it yourself, and it is easy to do. For more information on Google Adwords go here and click the "Sign up Tutorial" Link: https://adwords.google.com/select/

You can also help your self by inserting keywords and phrases in the Title Tags. This also is pretty simple and very easy to do in FrontPage.

Hope it helps

 

[Andrew Murray]

The trick to keywords and description meta tags is to get the 'right' combination
of words and phrases that your vistiors are likely to search for, to find your
site and this combined with ...The aim is to get into the top 5 (if not #1) on
the listing not #499,999.

Some search engines 'crawl' the web anyway, looking for sites to list
automatically and this might take a while given the volume of sites. It's not
going to be listed on Google or Alta Vista overnight - the process can take weeks
(at best), or literally months (worst case scenario).

Can you give us an idea of the the site is about and what products it is
marketing and we can give you some starting points of keywords to put in the meta
tags - even if you do this and for an exercise, just do a search using the same
keywords or phrases you might (eventually) use, and do a search for example, on
Google, just to see how many sites do come up and what you'd be competing
against.

Missy,

I would advise you to use caution when seeking "Marketing Companies" for search

engine placement. I have seen people pay outragous amounts for internet keywords
and promises of submitting your website to 500 serach engines. Remember there
are probably 6-8 major search engines so those are the ones you should focus on.

If you are going to pay for placement, consider setting up your own keywords

and phrases using Google adwords or Overture. This way you control it yourself,
and it is easy to do. For more information on Google Adwords go here and click
the "Sign up Tutorial" Link: https://adwords.google.com/select/

You can also help your self by inserting keywords and phrases in the Title

Tags. This also is pretty simple and very easy to do in FrontPage.

Hope it helps

rookies and learned as we went from support groups, help files and books. Now I
need to get traffic to their business website. I am completely clueless. I
tried to "learn" about keywords, meta tags, search engine submission,
optimization.... but frankly, my brain could hardly contain all it took to build
the page itself. Can anyone suggest a marketing company that would do all of
this for us.... for a reasonable fee?

 

[Missy K.]

Andrew,
Thank you for the advice. Our website is "http://www.raystownprimitives.com".
I did submit with google (their submitting was really easy.... and free!). I can find us on goggle, but only if I type in an exact duplicate of several of my keywords.
I have not submitted with any of the other websites mainly because I do not understand how they work. Some say "pay per click" others say so much that I'm not sure what I'm "signing up" for.

Any suggestions you can give about keywords would be greatly appreciated.
Thank you.

Missy

 

[Missy K.]

JDR,
Thank you so much for the advice. I'm so new to this, you are right.... I would make a perfect candidate for a marketing scam. I'll check out your link and do my best to plow through this new information.

Thank you again,
Missy

 

[Peter Aitken]

The trick to keywords and description meta tags is to get the 'right' combination
of words and phrases that your vistiors are likely to search for, to find your
site and this combined with ...The aim is to get into the top 5 (if not #1) on
the listing not #499,999.

Some search engines 'crawl' the web anyway, looking for sites to list
automatically and this might take a while given the volume of sites. It's not
going to be listed on Google or Alta Vista overnight - the process can take weeks
(at best), or literally months (worst case scenario).

Can you give us an idea of the the site is about and what products it is
marketing and we can give you some starting points of keywords to put in the meta
tags - even if you do this and for an exercise, just do a search using the same
keywords or phrases you might (eventually) use, and do a search for example, on
Google, just to see how many sites do come up and what you'd be competing
against.

Meta tags and, to a lesser extent, keywords are vastly overrated as search
engine strategies. Guess what, folks - the search engine programmers know
that people overload these page elements with keywords in hopes of improving
their rankings. Yeah, it used to work but no more. The spiders and robots
are a lot more sophisticated when it comes to determining what a page is
really about as opposed to what the author wants them to think it's about.
There's no harm in using meta tags and keywords - they usually do no harm
and some of the lesser engines may still rely on them - but for success with
the major engines you need to know other strategies.