where do you set transitions within a slide (not slide to slide?

[mw]

It has been a few years since I used PowerPoint...I used to set up
transitions between bullets and paragraphs, pictures, etc...I found the
transitions for the slides, but not the transitions within a slide.

 

[Echo S]

Transitions within a slide are known as animations. Here's a training
presentation to get you started:
http://office.microsoft.com/en-us/templates/TC100744591033.aspx?pid=CT102036971033

Or here's a course with audio:

http://office.microsoft.com/training/training.aspx?AssetID=RC060786731033&pid=CR061832731033