World Peace / Live Earth

J

jannie

World Peace starting in Denmark 15. june 2007 in Copenhagen City Hall.

Live Earth" Concerts in All 7 Continents to Reach Global Audience of Over 2
Billion

Los Angeles, CA - Detailing a historic effort to engage billions of people
across the globe, Kevin Wall, Al Gore, Pharrell Williams, Cameron Diaz, and
the MSN Network today launched Save Our Selves (SOS) - The Campaign for a
Climate in Crisis. The announcement was made at the California Science
Center.

SOS is designed to trigger a global movement to combat our climate crisis.
It will reach people in every corner of the planet through television, film,
radio, the Internet and Live Earth, a 24-hour concert on 7/7/07 across all 7
continents that will bring together more than 100 of the world's top musical
acts. Live Earth alone will engage an audience of more than 2 billion people
through concert attendance and broadcasts. MSN has partnered with SOS to use
its reach to make the Live Earth concerts available across the globe. The
Live Earth audience, and the proceeds from the concerts, will create the
foundation for a new, multi-year global effort to combat the climate crisis
led by The Alliance for Climate Protection and its Chair, Vice President Al
Gore. SOS was founded by Kevin Wall, who won an Emmy as Worldwide Executive
Producer of Live 8.

"Our climate crisis is the paramount challenge facing humanity. SOS is more
than a global distress call. SOS will give the world the tools we need to
answer that call with meaningful action. The most important part of SOS is
how individuals, corporations, and governments respond," Wall said. "Our
climate crisis affects everyone, everywhere, and that's who SOS is aimed at.
Only a global response can conquer our climate crisis. SOS asks all people
to Save Our Selves because only we can."

"In order to solve the Climate Crisis, we have to reach billions of people.
We are launching SOS and Live Earth to begin a process of communication that
will mobilize people all over the world to take action," Gore said. "The
Climate Crisis will only be stopped by an unprecedented and sustained global
movement. We hope to jump-start that movement right here, right now, and
take it to a new level on July 7, 2007."

"At MSN, we have the worldwide audience and the technology stage to help
unite a global community around SOS and Live Earth," said Joanne Bradford,
corporate vice president and chief media officer of MSN. "Anyone around the
world with an Internet connection will be able to come to MSN to view not
just the concert events, but also an extensive collection of interactive
media that will entertain, educate, inspire and ultimately drive change."
Wall announced 25 of the 100 top musical acts that have answered SOS's call
and are performing at Live Earth. SOS is also engaging other celebrities,
CEOs, athletes, academics and government leaders to engage their
constituencies. Please see that attached list of 25 artists.

"More than 100 artists are performing at Live Earth and they're all
headliners. That's what it takes to engage billions of people. We're not
just engaging fans of the Red Hot Chili Peppers, Duran Duran and Snoop Dogg,
or the Foo Fighters and Faith Hill. We're engaging them and everyone in
between," Wall said. "We've been overwhelmed by the response from the artist
community and are feverishly working out the logistics for all of the bands
that want to be involved. Today we are announcing just the first 25 and will
soon be announcing even more headliners who, for contractual reasons, cannot
be announced today."

The campaign's identity is based on SOS, the international Morse code
distress signal: three dots, followed by three dashes, followed by three
dots. SOS is the most urgent, universal message we have, and SOS will use
that signal as a continuous distress call to prompt individuals,
corporations and governments around the world to respond to our climate
crisis with action.
"SOS is creating an unmatched communications platform to take on an
unparalleled crisis," Wall said. "Our message must saturate the globe if
we're to succeed, and we will. In the US, we're partnering with
NBC-Universal and its networks. On satellite radio, we have SIRIUS and XM.
In the UK, we're partnering with the BBC. In Japan, we have a historic
partnership with two broadcast partners. We have already secured television,
Internet and wireless coverage in 120 countries, and the rest are soon to
come."

Wall announced that the Live Earth concerts will take place in Brazil,
Shanghai, Japan, Johannesburg, London, Sydney, and the Eastern United
States.

Live Earth will be broadcast worldwide on MSN, which was the first sponsor
to answer SOS's call. MSN is one of the world's most popular Internet
destinations, and as such will allow the SOS campaign to have a global
reach. MSN has services in over 42 markets and 21 languages, and more than
465 million people around the world visit MSN each month. Beginning today,
people can go to http://liveearth.msn.com and begin participating in the
global movement, and on 7/7/07, to watch the Live Earth concerts.

Live Earth is being produced by Control Room, of which Kevin Wall is the
CEO. Control Room has produced and distributed more than 60 concerts since
its founding a year and a half ago featuring Beyoncé, Madonna, Green Day,
Dave Matthews Band, Keith Urban, James Blunt, Snoop Dogg, the Rolling
Stones, among others. Its multi-partner network provides a global reach for
live offerings through broadband, television, digital movie theatres and
mobile phones throughout the U.S. and the world.

Live Earth will implement a new Green Event Standard that will become the
model for carbon neutral concerts and other live events in the future. The
Green Event Standard is being developed in partnership with the U.S. Green
Building Commission to create a way for venues to be LEED-approved

Live Earth - The Concert for a Climate in Crisis

JULY 7, 2007 (7/7/07)

Concerts on all 7 continents

100+ artists
Current and legendary artists across all genres performing multiple hits.

Announced today:

Pharrell
Red Hot Chili Peppers
Foo Fighters
Snoop Dogg
Lenny Kravitz
Bon Jovi
Paolo Nutini
Sheryl Crow
AFI
Melissa Etheridge
John Mayer
Damien Rice
Corinne Bailey Rae
Duran Duran
Snow Patrol
John Legend
Black Eyed Peas
Akon
Enrique Iglesias
Fall Out Boy
Mana
Keane
Kelly Clarkson
Korn
Faith Hill w/ Tim McGraw
Bloc Party



Hjælp Darfur. send en sms. Skriv sos og send den til 1277, så har du givet
100 kr. til SOS-Børnebyerne, som så hjælper Darfur
 

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