Sending Bulk Emails


A

AJ

I'd like to send a bulk email to 100 - 200 users/customers. Is there
anything I need to be aware of so as to avoid any of the emails being
labeled as SPAM?

Thanks,

AJ
 
Ad

Advertisements

T

Tom [Pepper] Willett

Outlook doesn't care what you send. Your ISP and the recipients mail server
might.

: I'd like to send a bulk email to 100 - 200 users/customers. Is there
: anything I need to be aware of so as to avoid any of the emails being
: labeled as SPAM?
:
: Thanks,
:
: AJ
:
 
A

AJ

Right. So perhaps this question is posted in the wrong newgroup. But yes,
what are the major issues I'd run into with my ISP and recipient servers?

For example, if I sent 100 non-personalized emails out to 100 different
domains, I don't imagine any would be blocked as spam. However, if 50 of the
emails went to the same domain, then perhaps those 50 would be blocked. Is
this a legitimate concern or are my number of emails below typical spam
filter parameters?

Thanks,

AJ
 
T

Tom [Pepper] Willett

ISPs typically restrict the number of outgoing messages you can send.
You'll need to check with yours for the limitation.

: Right. So perhaps this question is posted in the wrong newgroup. But yes,
: what are the major issues I'd run into with my ISP and recipient servers?
:
: For example, if I sent 100 non-personalized emails out to 100 different
: domains, I don't imagine any would be blocked as spam. However, if 50 of
the
: emails went to the same domain, then perhaps those 50 would be blocked. Is
: this a legitimate concern or are my number of emails below typical spam
: filter parameters?
:
: Thanks,
:
: AJ
:
:
: : > Outlook doesn't care what you send. Your ISP and the recipients mail
: > server
: > might.
: >
: > : > : I'd like to send a bulk email to 100 - 200 users/customers. Is there
: > : anything I need to be aware of so as to avoid any of the emails being
: > : labeled as SPAM?
: > :
: > : Thanks,
: > :
: > : AJ
: > :
: >
: >
:
 
B

Ben M. Schorr - MVP (OneNote)

The other thing to be concerned with is that if the recipients complain
about your messages you could get blacklisted. It doesn't matter in
that case how many messages you send to how many domains. It would just
take enough of the users to submit you to one of the Spam reporting
services and you could end up in the blacklists.

Better make absolutely certain those 100 recipients all WANT to receive
what you're sending.

--
-Ben-
Ben M. Schorr, MVP
Roland Schorr & Tower
http://www.rolandschorr.com
http://www.officeforlawyers.com
Author - The Lawyer's Guide to Microsoft Outlook 2007:
http://tinyurl.com/5m3f5q
 
Ad

Advertisements

A

AJ

Great point Ben. Thanks.

- AJ

Ben M. Schorr - MVP (OneNote) said:
The other thing to be concerned with is that if the recipients complain
about your messages you could get blacklisted. It doesn't matter in that
case how many messages you send to how many domains. It would just take
enough of the users to submit you to one of the Spam reporting services
and you could end up in the blacklists.

Better make absolutely certain those 100 recipients all WANT to receive
what you're sending.

--
-Ben-
Ben M. Schorr, MVP
Roland Schorr & Tower
http://www.rolandschorr.com
http://www.officeforlawyers.com
Author - The Lawyer's Guide to Microsoft Outlook 2007:
http://tinyurl.com/5m3f5q
 
Ad

Advertisements

A

AJ

VanguardLH,

Thanks for the intel. You've presented many good points I"ll have to
consider.

- AJ


VanguardLH said:
AJ said:
Thanks,

AJ

Tom [Pepper] Willett said:
Outlook doesn't care what you send. Your ISP and the recipients mail
server
might.

: I'd like to send a bulk email to 100 - 200 users/customers. Is there
: anything I need to be aware of so as to avoid any of the emails being
: labeled as SPAM?
:
: Thanks,
:
: AJ
:
Right. So perhaps this question is posted in the wrong newgroup. But yes,
what are the major issues I'd run into with my ISP and recipient servers?

For example, if I sent 100 non-personalized emails out to 100 different
domains, I don't imagine any would be blocked as spam. However, if 50 of
the
emails went to the same domain, then perhaps those 50 would be blocked.
Is
this a legitimate concern or are my number of emails below typical spam
filter parameters?

When you send bulk mail, the content of each e-mail is the same as every
other e-mail with maybe just a change in a few details, like the
recipient's name. That means all your e-mails are almost identical to
each other. It also means that spam filters will see the same message
getting sent to multiple recipients. At some threshold in the number of
recipients getting the same message from the same source, their spam
filter will tag your message as tag. This is why some users of
stationery or templates that send e-mails to many recipients, many of
whom are at the same domain, get their e-mails tagged as spam because
the content of the stationery far exceeds the modified content of each
e-mail.

It isn't just e-mail providers that use anti-spam filters that look for
multiple-recipient mailings with identical content. Users can also
employ anti-spam products that do the same. A hash is created of the
e-mail and that gets sent to a DCC server that keeps tracks of how many
other such users sent the same hash (i.e., how many users reported
getting the same e-mail). The server reports back how many other users
have received the same e-mail. If a threshold is exceeded, like 50
other users getting the same e-mail, that e-mail gets tagged as a bulk
mail (and what action is committed against that tagged message is up to
the user, like deleting it).

Many anti-spam filters use DNSBL (DNS blacklists) to block known sources
of spam. If one, or several, of your recipients decide to report your
bulk mails as spam then you could end up on these blacklists. That
means not only does those reporting recipients no longer get your
e-mails but anyone else using the same blacklists won't get your e-mails
(until your spamming has subsided long enough to fade off the
blacklists).

Your e-mail provider probably has a limit of how many recipients can be
specified per e-mail. Either you will need to split up your long list
into something like 25 recipients for each copy of your e-mail or you
send one e-mail at a time from a list using MailMerge or a listserver
(Outlook is an e-mail client, not a listserver).

Your e-mail provider may employ anti-abuse or anti-spam rules regarding
how many mail sessions you are allowed per minute and how many e-mails
you can send in a hour or a day. Using something like MailMerge or a
bulk mailing program won't get around those anti-abuse quota unless you
pay for a business account instead of trying to use your personal
account for bulk mailings. If you can remain under their hourly or
daily anti-abuse quota regarding how many e-mails you send (often that
quota is pretty high), but if you hit their mail-sessions-per-minute
quota then you need to get a bulk mailing program which Outlook is not.
If they don't have a such a quota, something like MailMerge that sends
out one after another as fast as it can would work.

If you use e-mail for something other than personal e-mails, you can and
will run into spam filters. Just because e-mail provide immediacy and
cheap communications for business doesn't mean it is an appropriate use
of e-mail. Say you have a cell phone. Would you want anyone that wants
to send bulk calls to use up your minutes with what they deemed was
important to them, not to you?
 

Ask a Question

Want to reply to this thread or ask your own question?

You'll need to choose a username for the site, which only take a couple of moments. After that, you can post your question and our members will help you out.

Ask a Question

Top