Change the friendly name of a Word Add-in

[scw-tzg]

I have a Word 2007 application-level add-in written in C# using VSTO 2005 SE
and VS 2008. My client just complained that the name of my add-in as it
shows up in the Add-ins list, ABCD, is not user-friendly. I see that it gets
generated into the application manifest for <vstov3:friendlyName> and
<vstov3:description>. Is it using my project's name or assembly name or
what? Is there someplace in Visual Studio where I can change the value?
(without changing my Project's name -- which is for programmers and is not
meant to be user-friendly;-))

I see that I can manually edit the manifest after it has been generated, but
anything that has to be done manually will not necessarily get done the next
time it's needed.

Thanks,
Susan